The BIG Marketing Podcast
Real world marketing advice for marketers and entrepreneurs
Displaying 2 items of The BIG Marketing Podcast with the tag "big marketing".
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Why COVID commercials didn't connect + guest Vincent Sharps on corporate social responsibility
June 29th, 2020 | 53 mins 32 secs
big marketing, consumer insights, corporate social responsibility, covid ads, covid commercials, crisis communication, csr, hackstone, marketing, mindgrub, statistics, vincent sharps
We talk about why COVID commercials didn't do well. Vincent Sharps from digital agency MindGrub joins us to talk about corporate social responsibility. Send your marketing questions to: [email protected]
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Steve Pacinelli–How To Get A 76% Reply Rate By Being Human
June 15th, 2020 | 33 mins 43 secs
authentic, authenticity, big marketing, bombbomb, email marketing, marketing, steve pacinellin
Steve Pacinelli, CMO of BombBomb.com and co-author of Rehumanize Your Business, tells us how he gets an astounding 76% email reply rate by humanizing his messaging. We also talk about authenticity and what you can do to make sure you don't miss the mark.