The BIG Marketing Podcast

Episode 6: We Tested Some Boring Commercials

November 14th, 2022  |  13 mins 32 secs

boring commercials, commercials, data, experiment, testing

Do boring commercials work? We did an experiment to find out. Dan talks about the data, a botched client pitch, and why clients don't care about data.

Episode 5: Marketing in a Post- iOS 14 World

July 6th, 2022  |  18 mins

cookies, digital marketing, digital media, google chrome, ios 14, marketing

Has iOS 14 and chromes cookie announcement turned marketing into a barren wasteland? Nah. You just have to try harder.

Episode 1: 5 Reasons You May Not Be Getting Hired and Guest Adam Bleibtreu, CMO of Creative Circle

November 6th, 2020  |  58 mins 54 secs

careers, hired, hiring, jobs, marketing, resume

Hiring and working with an agency: Todd Harvey

September 14th, 2020  |  51 mins 13 secs

advertising, agency, creatives, harvey, management, marketing, mission

Todd Harvey, principal and creative director at Mission Media, talks about hiring and working with an ad agency. Dan and Merritt talk about managing creatives and herding cats.

Why COVID commercials didn't connect + guest Vincent Sharps on corporate social responsibility

June 29th, 2020  |  53 mins 32 secs

big marketing, consumer insights, corporate social responsibility, covid ads, covid commercials, crisis communication, csr, hackstone, marketing, mindgrub, statistics, vincent sharps

We talk about why COVID commercials didn't do well. Vincent Sharps from digital agency MindGrub joins us to talk about corporate social responsibility. Send your marketing questions to: [email protected]

Steve Pacinelli–How To Get A 76% Reply Rate By Being Human

June 15th, 2020  |  33 mins 43 secs

authentic, authenticity, big marketing, bombbomb, email marketing, marketing, steve pacinellin

Steve Pacinelli, CMO of BombBomb.com and co-author of Rehumanize Your Business, tells us how he gets an astounding 76% email reply rate by humanizing his messaging. We also talk about authenticity and what you can do to make sure you don't miss the mark.