We believe a good story changes how you think. A great story changes how you feel. This is the podcast where we look beyond traditional marketing ideas. If you want big results, you’ll need big ideas. From neuromarketing to branded films, we talk about the things we wish we had learned in marketing school.
Dan Hack and Merritt Trigg are from Hackstone, a content agency that produces strategic high-value campaigns for clients and agencies.
November 14th, 2022 | 13 mins 32 secs
boring commercials, commercials, data, experiment, testing
Do boring commercials work? We did an experiment to find out. Dan talks about the data, a botched client pitch, and why clients don't care about data.
July 6th, 2022 | 18 mins
cookies, digital marketing, digital media, google chrome, ios 14, marketing
Has iOS 14 and chromes cookie announcement turned marketing into a barren wasteland? Nah. You just have to try harder.
November 6th, 2020 | 58 mins 54 secs
careers, hired, hiring, jobs, marketing, resume
September 14th, 2020 | 51 mins 13 secs
advertising, agency, creatives, harvey, management, marketing, mission
Todd Harvey, principal and creative director at Mission Media, talks about hiring and working with an ad agency. Dan and Merritt talk about managing creatives and herding cats.
June 29th, 2020 | 53 mins 32 secs
big marketing, consumer insights, corporate social responsibility, covid ads, covid commercials, crisis communication, csr, hackstone, marketing, mindgrub, statistics, vincent sharps
We talk about why COVID commercials didn't do well. Vincent Sharps from digital agency MindGrub joins us to talk about corporate social responsibility. Send your marketing questions to: [email protected]
June 15th, 2020 | 33 mins 43 secs
authentic, authenticity, big marketing, bombbomb, email marketing, marketing, steve pacinellin
Steve Pacinelli, CMO of BombBomb.com and co-author of Rehumanize Your Business, tells us how he gets an astounding 76% email reply rate by humanizing his messaging. We also talk about authenticity and what you can do to make sure you don't miss the mark.