What are boring commercials costing you? We did an experiment to find out. This is fight club between boring commercials and high-creative commercials. Dan talks about the data, a botched client pitch, and why clients don't care about data.
","summary":"Do boring commercials work? We did an experiment to find out. Dan talks about the data, a botched client pitch, and why clients don't care about data.","date_published":"2022-11-14T02:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/5b3bb8f9-5925-4f43-90d9-cfab95a975c3/c79ce179-bde6-4289-b69a-7d65fd3e1a77.mp3","mime_type":"audio/mpeg","size_in_bytes":19527886,"duration_in_seconds":812}]},{"id":"8b25c860-f536-41c7-8f93-629cbf11bd87","title":"Episode 5: Marketing in a Post- iOS 14 World","url":"https://bigmarketing.fireside.fm/cookies","content_text":"","content_html":"","summary":"Has iOS 14 and chromes cookie announcement turned marketing into a barren wasteland? Nah. You just have to try harder. ","date_published":"2022-07-06T13:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/5b3bb8f9-5925-4f43-90d9-cfab95a975c3/8b25c860-f536-41c7-8f93-629cbf11bd87.mp3","mime_type":"audio/mpeg","size_in_bytes":17384580,"duration_in_seconds":1080}]},{"id":"38c662fb-9af6-4afe-be4f-0f06900a08d0","title":"Episode 1: 5 Reasons You May Not Be Getting Hired and Guest Adam Bleibtreu, CMO of Creative Circle","url":"https://bigmarketing.fireside.fm/1","content_text":"5 reasons you may not be getting hired, mistakes you're making when negotiating your salary, and guest Adam Bleibtreu, CMO of Creative Circle.","content_html":"5 reasons you may not be getting hired, mistakes you're making when negotiating your salary, and guest Adam Bleibtreu, CMO of Creative Circle.
","summary":"","date_published":"2020-11-06T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/5b3bb8f9-5925-4f43-90d9-cfab95a975c3/38c662fb-9af6-4afe-be4f-0f06900a08d0.mp3","mime_type":"audio/mpeg","size_in_bytes":56621541,"duration_in_seconds":3534}]},{"id":"58583024-264c-4830-9d9d-60316e679345","title":"Hiring and working with an agency: Todd Harvey","url":"https://bigmarketing.fireside.fm/harvey","content_text":"","content_html":"","summary":"Todd Harvey, principal and creative director at Mission Media, talks about hiring and working with an ad agency. Dan and Merritt talk about managing creatives and herding cats.","date_published":"2020-09-14T09:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/5b3bb8f9-5925-4f43-90d9-cfab95a975c3/58583024-264c-4830-9d9d-60316e679345.mp3","mime_type":"audio/mpeg","size_in_bytes":49254833,"duration_in_seconds":3073}]},{"id":"5d6852aa-610a-417c-814b-0dfd98b1e795","title":"Why COVID commercials didn't connect + guest Vincent Sharps on corporate social responsibility","url":"https://bigmarketing.fireside.fm/sharps","content_text":"We talk about why COVID commercials didn't do well. \n\nVincent Sharps from digital agency MindGrub joins us to talk about corporate social responsibility. \n\nSend your marketing questions to: BigMarketing@hackstone.com","content_html":"We talk about why COVID commercials didn't do well.
\n\nVincent Sharps from digital agency MindGrub joins us to talk about corporate social responsibility.
\n\nSend your marketing questions to: BigMarketing@hackstone.com
","summary":"We talk about why COVID commercials didn't do well. Vincent Sharps from digital agency MindGrub joins us to talk about corporate social responsibility. Send your marketing questions to: BigMarketing@hackstone.com","date_published":"2020-06-29T00:15:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/5b3bb8f9-5925-4f43-90d9-cfab95a975c3/5d6852aa-610a-417c-814b-0dfd98b1e795.mp3","mime_type":"audio/mpeg","size_in_bytes":77134040,"duration_in_seconds":3212}]},{"id":"b942f52a-d306-4275-a96c-72423380b352","title":"Steve Pacinelli–How To Get A 76% Reply Rate By Being Human","url":"https://bigmarketing.fireside.fm/stevepacinelli","content_text":"Steve Pacinelli, CMO of BombBomb.com and co-author of Rehumanize Your Business, tells us how he gets an astounding 76% email reply rate by humanizing his messaging. \n\nWe also talk about how easy it is to mess up authenticity and what you can do to make sure you don't miss the mark–like so many companies do.\n\nEmail us your marketing questions, thoughts, and suggestions: BigMarketing@hackstone.com","content_html":"Steve Pacinelli, CMO of BombBomb.com and co-author of Rehumanize Your Business, tells us how he gets an astounding 76% email reply rate by humanizing his messaging.
\n\nWe also talk about how easy it is to mess up authenticity and what you can do to make sure you don't miss the mark–like so many companies do.
\n\nEmail us your marketing questions, thoughts, and suggestions: BigMarketing@hackstone.com
","summary":"Steve Pacinelli, CMO of BombBomb.com and co-author of Rehumanize Your Business, tells us how he gets an astounding 76% email reply rate by humanizing his messaging. We also talk about authenticity and what you can do to make sure you don't miss the mark.","date_published":"2020-06-15T10:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/5b3bb8f9-5925-4f43-90d9-cfab95a975c3/b942f52a-d306-4275-a96c-72423380b352.mp3","mime_type":"audio/mpeg","size_in_bytes":48605476,"duration_in_seconds":2023}]}]}